New Music Video for "Beauty And A Beat," Featuring Nicki Minaj, Delivers Staggering 10.6 Million VEVO Platform Views in 24 Hours
(October 15, 2012 - New York, NY) It's official! Justin Bieber is the biggest artist on the planet after smashing the VEVO record for most watched music video in 24 hours delivering 10.6 million views for "Beauty And A Beat." The video is currently at more than 20 million views since its VEVO premiere on Friday. Watch the video here.
Social media played a huge role in the record breaker. In addition to Bieber's more than 47 million Facebook fans and 29 million plus Twitter followers causing a big stir on social media, Bieber's celebrity fans including Nicki Minaj, Lil Wayne, will.i.am, Cody Simpson, Kevin Hart, Jay Sean, Mike Posner, Tinie Tempah, Steven Tyler and Floyd Merriweather all Tweeted the VEVO video link to their followers.
"Social media is the new normal and the best way for artists to take messaging and marketing into their own hands and give it right to their fans," commented VEVO's video expert, Scott Reich (Vice President, Original Content and Programming, VEVO). "The innovative way in which Justin rolled out this video, using social media to create a massive groundswell of interest around this clip, was genius."
Bieber's music videos and original programming have collectively delivered nearly 3 billion views across VEVO, the world's leading all-premium music video and entertainment platform.
"Beauty And A Beat," which features Nicki Minaj, is the third single from Bieber's platinum album, BELIEVE (Island Def Jam). The album's first two singles, "Boyfriend" and "As Long As You Love Me," are both multiplatinum. Since its release earlier this year, BELIEVE has exploded to #1 in 30 countries, including top markets the US, UK, Canada, Australia, Brazil and more with "As Long as You Love Me," featuring Big Sean, just certified his first #1 radio smash. Bieber's current Believe World Tour sold out in 45 minutes and is the #1 grossing tour in the world according to Billboard magazine this morning.
VEVO's video view counts represent the only definitive and official metric across all digital platforms because of its far-reaching scale and reach, which includes online, mobile web, mobile and tablet, connected devices and syndication partner sites like AOL, BET, CBS Interactive Music Group (including Last.fm and MP3.com), Fuse.tv, Univision, Viacom Media Networks, Wenner Media, Yahoo! Music and YouTube.